Trade notice
Hot Sauce Maker Suggests Putting It On Something
Following reports that several bottles were being admired rather than consumed, practical guidance has been issued.
What RecipeJam does about it
Build an ongoing collection of recipes around a product: meals, marinades, dips, a serving suggestion, something seasonal. Recipes can be added months after somebody bought the bottle, and they will still find them.
RecipeJam, in use
A recording of this, in the real application
A product QR opening a branded collection, and a customer saving a recipe that names the product.
Filmed in RecipeJam itself, not an animation. Coming shortly.
Recipes that name your product
Not “hot sauce” — yours, by name, in the ingredient list. A customer reading the recipe already owns the thing it calls for.
A reason to come back
A collection that grows is a reason to scan the bottle twice. Seasonal additions do the same job as a newsletter without asking for an email address.
One link, everywhere
The same collection works on the bottle, on the website, in the box and on the market stall.
Read on
Local trade
Local Butcher Announces Sausage Support Service
Customers unsure what to do with six sausages and Wednesday evening have been offered assistance.
Business news
Village Café Finally Gives Up the Scone Recipe
Years of polite enquiries appear to have taken their toll.